Activate Digital Selling: Connect with customers through their preferred channel

 The global pandemic gave way to new priorities shaped by a year (and then some) of crisis. With the acceleration of hybrid work, sellers now understand they need to help customers be better buyers. But how? The shift in B2B buying has reconfigured B2B selling, and sellers can focus on connecting with customers through their preferred mechanism. Review the infographic to learn about individualizing selling at scale, including ways to unlock data to discover opportunities.

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Activate Digital Selling: Four steps to accommodate the new buyer reality

The customer journey has changed. Almost all B2B exchanges are done digitally today, and research suggests today’s buying groups are more diverse than ever, with millennials making up the single biggest B2B buyer group. To stay relevant, sellers need to guide and collaborate with customers remotely, understand their customers and strengthen relationships, optimize processes to reduce costs, and help teams adapt to rapidly changing environments. Review the infographic for bullet points and fast facts about the new buying reality.

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Create human connection with Dynamics 365 Sales and LinkedIn Sales Navigator

Connecting with customers and building trust to create strong relationships is essential in today’s digital era. Microsoft Dynamics 365 Sales and LinkedIn Sales Navigator have joined forces to offer an adaptive solution that anticipates customers’ needs as they change. With LinkedIn Navigator’s vast network of business decision makers, you can find the right customers, better understand what they care about, and connect in a more meaningful way. Put the human touch back into every customer interaction.

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Advances in digital behavior analytics are transforming how retailers sell online

COVID-19 accelerated the predominance of online sales. The result is an increased need to personalize the shopper experience—not reduce it. Real-time segmentation that factors things like location, gender, and age are still important, but what’s more important is understanding specific consumer intent. AI-driven solutions unleash insights about individual interests, motivations, and potential conversions. Instead of bombarding customers with information based on common characteristics, personalization using AI makes shoppers feel seen and heard.

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The Partner Opportunity For Microsoft Business Applications ISV

The Microsoft Business Applications ISV Connect Program offers ISV partners a framework to assess potential business opportunities related to building, managing, and selling Microsoft Business Applications as a Microsoft partner—capturing multiple revenue opportunities. Access platforms, tools, resources, and support designed to help you develop, publish, and market your business apps. Be a Microsoft partner and obtain the tools to fully develop your selling potential. Subscribe to stay connected—we´ll help you navigate the world of Microsoft Business Applications as a Microsoft partner.

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Understand your customers and strengthen relationships remotely

The world has changed, and the workplace continues to evolve post-pandemic. Understanding your customer is essential for personalizing sales—knowing your client wants and needs leads to effective engagements. With increased work happening in the cloud, products like LinkedIn Sales Navigator and Dynamics 365 Sales help you stay agile, meeting customers wherever they are. Sign up to learn more about how to effectively engage with digital selling.

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This LinkedIn tool could boost your sales

LinkedIn Sales Navigator is a premium subscription-based app specializing in prospecting and tracking sales prospects. Its advanced search engine helps identify ideal candidates by looking for leads or accounts—filtering search results based on geography, industry, company size, role, seniority level, and more. With Sales Navigator, marketers can engage new leads and connections and discover new ones automatically. The Team version connects popular CRM applications and captures your Sales Navigator activity.

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Britax Römer creates a unified e-commerce solution with Dynamics 365

Child car seat and stroller engineer/manufacturer Britax Romer designs and delivers its safety products to retailers across Europe. To innovate and keep ahead of the competition, it needed to automate, digitize, and give savvy customers and retailers the information they needed in one place—as well as fulfill deliveries in record time. Microsoft Dynamics 365 solutions enabled the retailer consumer guidance toward the best safety products for children.

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Kent Water Sports pivots during COVID-19 with Dynamics 365

As people spent more time outdoors during COVID-19, Kent Water Sports experienced a huge spike in product demand for its outdoor water and snow activities equipment. Improving its e-commerce experience was essential to keep up with orders. Microsoft Dynamics 365 Commerce and Microsoft Power BI allowed Kent to thrive during the pandemic. The solution enabled employees to access, manage, and share data with ease to fulfill customer needs. Kent had a record sales year and is going strong—just like its active clients.

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